Perfect storm

Posted: March 9, 2011 in Social media

Well thought I would graphically show the “perfect storm”, which illustrates the reasons why Social media is so prevalent in society today. I know this is not the best or coolest representation but this will suffice.

As you can see each “Major” barrier to entry has been stacked side by side, because you cannot induce a perfect storm without both, as mentioned in Enterprise 2.0 textbook. These barriers to entry become obvious when you start to ask questions such as why did it not work in the past? things like groupware and other technologies have been around for a while. Some reasons are, when cost on technology goes down, incomes increase and better technology presents itself, people are more inclined to spend more, and interact in different ways. Now due to cheaper technology and excellent economic conditions we have made the perfect storm.

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