Week 4 Reflection

Posted: March 25, 2011 in Social media

This week has answered a lot of key questions about the 4C’s and more importantly, how they’re applied. What I gained from this week is includes, but is not limited to below.


Communication being more or less informal, with less interaction than other types of social software. The types of social software under communication include, discussion forums, which is good for business and social discussions, blogs, help a business discover insights from personal that can be used for knowledge management. Instant messenging can be used to communicate to multiple users or a single about, important information or simply for training.


Cooperation is an informal style to work, where the more people using this type the better it works, also called a network effect. The network effects value to a user is based on indirect values (what occurs from others using it) to direct values(what occurs when the user uses the software). I see this as others helping others in an informal manner, via social software.

Cooperation includes social software such as, media sharing, adding the ability to rate, tag, vote and RSS media. Social bookmarking folksonomies (non hierarchical, user-created categories for display) finding information based on what others categorise this information can be less time-consuming and generally more effective. Social cataloguing similar to social bookmarking, this can be used to help cite certain items such as an author or could be used in a business to recommend items and gain important insights from others.


Collaboration is a more formal type of social software, requiring a lot of interaction by users.

The types most used in this category are, wikis are limited user access, easy to use, allowing email traffic and meetings held to minimize, creating a more effective and efficient workplace. Human-based computation uses questions to ask users in collaboration about problems and in turn stores these for future use.


Connection social software types are more formal requiring less interaction than other types, they include, social networking, for a business can be used to find common areas of knowledge and connect to customers and other employees for better communication. Tagging is a powerful tool in which users can tag information based on how they understand or relate to it, this makes searching easier and faster. Social search seems to be an excellent way in which users can find information within a company, based on user defined tags or keywords, that by-pass author created metadata. Syndication generally taking the form of RSS is an easy way to keep updated on key topics and sites. Mashups is a website or application that can take outputs from multiple social systems within a business and turn it into a combined interface defined by the user.


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